An Open Letter to Those Who Read Fyre Festival as Frye Festival, From the CEO of The Frye Company

To the People Who Keeping Mistaking the Fyre Festival for the Frye Festival,

In the wake of the doomed Fyre Festival, many people are confusing the event with Frye boots. We at The Frye Company would like to step forward and set the record straight: the Fyre Festival has nothing to do with the Frye Festival, a music festival sponsored by The Frye Company- to give a platform to emerging voices and work as a vehicle for product placement – something we are almost certainly organizing now in the wake of these waves of mass autocorrect.

Read the full piece on Robot Butt.