CONTENT MARKETING WITH PERSONALITY AND PERFORMANCE
Always Extra Content
I’m a seasoned writer, content marketer, leader, and strategic thinker. I write first for humans and second for robots. That’s why my content delivers tremendous results.
I believe in leading from the side—working elbow-to-elbow with my team and earning trust through action. I get jazzed about keyword research, Real Housewives interpersonal dynamics, and working to build a more equitable world.
Career Wins
50%+ in sitewide KW rankings
2021-2023
20%+ web traffic YOY
2021
Generated $250M in revenue
2020
200%+ in image KW rankings
2023
30%+ in owned featured snippets
2019
“Approved by legal”
All. the. ding. dang. time.
Content Marketing Services
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Web pages, landing pages, white papers, oh my! I have a track record of penning prose that’s a veritable delight to read–and smashes SEO goals. In 2020, I wrote content that generated $250 million dollars (not bad for being stuck at home during the pandemic). I secure first-page Google search rankings like it’s my job… which is great because it is.
If you’re craving performance marketing the sparkles, hit me up for blog posts, social media posts, web page copy, landing page copy, technical copy with sass, email marketing, product copy, and more.
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To get the biggest bang for your buck, you need to hit your audience with the right message at the right time. From top-of-funnel FAQ and explainer content to conversion-driving messaging, I’ll help you figure out what goes where so each piece of content you create is as strategic as your choice to hire me.
(Sorry, had to take the opportunity to plug myself there.)
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There are few things on Earth that give me as much joy as logging into SEMRush and tracking the performance of a new or rewritten webpage. Want someone who can pour over spreadsheets to craft a success story that makes sense to the C-Suite? I’m your girl.
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If you’re already happy with the quality of the content you’re creating and your primary concern is doing more, we can focus on scaling your content marketing efforts. From creating an editorial calendar to streamlining processes, I can help you make more content so you can hit once-in-a-lifetime performance goals (except you’ll be doing it on the reg).
What do I know about scaling content production? At NBF, I implemented process changes that led to a 10x increase in monthly content creation.
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Want to grow your business through organic search channels, but you don’t have the money for the bells and whistles of a full-time (or even fractional) marketing hire? I’ll work with you to put together a one-time guide with keyword strategy and recommendations for content production (aka how you’re going to make it when you’re already stretched thin) and distribution (squeeze the juice outta that content, baby).
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I’ve always got ‘em. Message me on LinkedIn for the latest recs.
This is the face of a woman who says
10% growth is the bare minimum. I want to do more.
The reviews are in.
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Mary Kate approaches her work with vigor. She's a downright phenomenal writer - but what really sets her apart is her ability to pinpoint the most compelling aspects of a story so that her readers aren't just engaged but also inspired. She can craft anything from featured articles to website copy to detailed how-to guides with a remarkable level of ease. And if you want copywriting that will rank well on Google, look no further. Mary Kate manages to seamlessly weave in SEO formatting and best practices throughout her writing - the pieces she created for us were consistently high-performing.
Managing Editor, Foundr
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She's unbeatable at crafting copy that delivers SEO wins and keeps visitors on the page. Mary Kate embraces challenges like no one I've ever met, whether she's ruling featured snippets or spicing up dry subjects with some laughs...I can't recommend her enough.
Editor, Lendio
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I've watched Mary Kate not only excel as head copywriter, but also take on tasks that extend beyond the scope of her role, including influencing team culture and values and championing the company's diversity and inclusion efforts. Mary Kate is people-focused, and this shows in her ability to produce SEO copy that creates value, attracts visitors, and generates leads.
PR Director, Lendio
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Of all the contract writers I managed, Mary Kate was the most reliable, thorough, and pleasant to work with. Her ability to write quality, data-driven real estate content for our blog was truly invaluable. She is receptive to edits and criticism and capable of pitching her own ideas which match the brand voice of our content.
Editor & Content Strategist, Neighborhoods.com
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Mary Kate has written for me across several different verticals, each time with great success. She is a wonderfully talented writer who turns work in both on time and in need of very little editing. Additionally, her work really resonates with readers and generates interest. 10/10 would recommend Mary Kate as a freelance writer and content creator.
Editor, Sapling.com
WHAT I BRING TO THE TABLE